On Thursday, Marc LeClair and myself went down to Modern Menswear and met owner Drew Rudichuk to look around the store and talk with him about how he got started in the menswear business and what his plans are for the future. Modern Menswear is one of Calgary's newest and most comprehensive menswear stores, started in September 2014 and located in Calgary Mission area at 17 2500 4th ST SW. Their inventory is built on mid-priced Scandinavian and European brands, a large number of which are exclusive to Calgary. Notable unique European brands they carry include WoodWood, Supremebeing, Bruuns Bazaar, Samsøe & Samsøe, and Wemoto. As well as that, they also carry clothes from local brands 6Streets and Camp Brand Goods.
After coming from a business background, Drew took a trip to Copenhagen, Denmark. This was where was first inspired to try and bring some European-inspired fashion back to Calgary. After returning, Drew worked as a fashion consultant at Harry Rosen for a period before making the decision to start his own business. According to Drew, one of the biggest challenges was picking brands that could appeal to a wide demographic of young-adult audiences. In that decision was a mix of finding brands unique and affordable enough for young-late 20s customers, yet also approachable enough for older men without being intimidating.
Since opening the store, Drew has worked tirelessly to build a customer-base and help build the local menswear scene. Now, Drew is a very reputable figure in Calgary, even being approached by Calgary Flames' Joe Colbourne to do a fashion shoot for Modern Menswear. Among the various local brands Drew collaborates with, he also works with "Street Gentlemen," a fashion consulting business run by another big local figure Sunjeev Prasad. Every Monday night, they hold a men's fashion workshop in the store for any guys looking for experienced advice or just to step out of their comfort zone.
For the future, Drew's main goal is just to keep building his brand in Calgary and expanding his clientele. Attracting the younger adult demographic is somewhat natural for a unique menswear location like this, according to Drew, but what he'd really like to do is convince more of the city's older guys to get out of their comfort zone and away from rigid traditional menswear. Drew says some of his products are age-specific, however most of them can look good on a man of any age. Along with his marketing plans, Drew is also looking at potential online opportunities in the store's future.
You can find Modern Menswear online at modernmenswear.ca and on Instagram/Twitter @modernmenswear
Check out some of the pictures from our visit below: