I had a recent conversation with one of the organizers from Toronto Men's Fashion Week (TOM*) and he asked me "do you guys in Calgary have a yearly fashion-week or large fashion-exclusive events for men's and/or women's fashion?"
To this I replied, "well, we have some regular yearly unisex shows, such as the PARK Show, the Mercedes-Benz Start Up, Fashion Forward, aaaand.... well, not much else. And we certainly don't have our own fashion week."
It's a sad reality that if you live in YYC and happen to be one of the odd ones who recognizes the value and art of fashion, there aren't too many major even outlets to meet other like minded people and celebrate this art. However, many groups are trying to change that. The most recent group to bet against Calgary's reputation as a non-fashion forward destination is TOM*, who are branching out their successful fashion series from Toronto to the rest of Canada. True to Calgary western culture, their first cross-province event is named "Cowboy Couture," showcasing the high-fashion, modern interpretations of western traditional fashion. Here's the event brief in their own words:
TOM* Couture Cowboy will undoubtedly be a standout and unique event, fusing western fashion with the latest in menswear designs. The event will be a VIP and Media cocktail reception, boasting an exclusive VIP guest list of 200 of Alberta's Who's who in fashion, business, entertainment and media. It will feature live male mannequins from Sophia Models, dressed in the latest menswear fashion including Smithbilt Hats, TOM*'s Official cowboy hat sponsor. It will also feature several pop up fashion shows throughout the evening. The city's fashion lovers will enjoy delicious fare and drinks courtesy of Teatro while experiencing the latest trends and styles in Canadian men's fashion. Sapporo is proud to be the official beer of TOM* Couture Cowboy. Also, TOM* is sponsored by premium liquor brands - CIROC Ultra Premium Vodka, Bulleit® Bourbon, Tequila Don Julio and Tanqueray Gin. Special Thanks to Wirtz Beverage Canada.
TOM* is committed to helping the business of men's fashion by launching its first men's fashion nights in cosmopolitan cities across the country, thus solidifying its role as the most important platform for menswear in Canada. TOM* is honoured to spotlight Calgary in its national journey.
With some of the biggest and best names in Calgary fashion and arts in attendance, one of the best culinary locales in Calgary (Teatro), some of the best sponsors, and even modelling from our own friend Paul Eli, it's sure to be nothing short of legendary for the Calgary scene. Whether you can't make it or simply want to re-live the event multiple time, I will be providing extensive coverage on all my channels both during and after the event. Stay tuned to Style Out Here!