As the diversity in Calgary continues to grow, so does the demand for more varied styles of men's and women's fashion. To a native Calgarian making a quick glance at our shop variety, it might seem like we've got almost everything; however, once in awhile a new niche arrives that you never would have known we were missing. Our subjectively generic Calgarian style is slowly being imbued with influences from all corners of the world, and that's definitely a good thing.
As such, I have the great pleasure of introducing one of the very newest local clothing businesses to our city. Brand new local online store Eyefavour found one of those international fashion niches that most Calgarians never would have known was lacking in our city. Owners Phil and Jen are Canadian imports from Birmingham, UK, who noticed that English representation in our scene was noticeably absent and decided to do something about it.
Previously, our city's main connection with European style came primarily from the mainland continent. We've got Modern Menswear offering up a selection of Scandinavian minimalism and Understudy exemplifying the elevated French and Italian casual, however the simple tennis and football-inspired staples of the UK are mostly missing. Phil and Jen are trying to change that.
Currently, Eyefavour carries a line of classic English essentials from brands such as Fred Perry, Weekend Offender, and Sergio Tacchini. Flatcaps, polos, and bomber jackets are the primary tools of their trade, and these pieces produce an unmistakably unique aesthetic against the YYC cityscape. They were awesome enough to lend us a selection of pieces to field test during our most recent instameet in inglewood (all the photos here) and I absolutely loved both shooting and wearing them.
With only two months under their belt, Phil and Jen are still looking to the future by constantly negotiating with English brands to bring harder-to-get product to Calgary. Le Coq Sportif is just one of the names they dropped as a future hopeful to cross the border. Personally, as a big fan of New Balance sneakers like the 420, I am extremely excited to have a local source for the appropriate outfits to go with them.
Luckily if you're reading this, you too have the chance to meet Phil and Jen in person at one of their first pop-up shops this weekend. Come to Cannibale in Bridgeland Saturday or Sunday (September 10th and 11th) to check out their stock in person while you grab a drink. Check out the details below and I hope to see you there!