Funny enough, local menswear blog We, The Timeless is kind of the reason I started blogging in the first place. It was during a class (that I don't actually remember the topic of) in my second undergrad year that I met Graeme, around the same time that I was becoming interested in men's fashion. I quickly found out that he co-ran a blog on menswear with another guy Curtis (who I assumed was his brother, but more on that later) and seeing the quality and readership of their content definitely opened my eyes to the possibility of blogging as a decent hobby.
It's only taken about three years since starting this site to finally do a feature on the Calgary half of We, The Timeless to show everybody what inspired me to start this and give them back a little bit for being such great local creative figures. Please welcome our latest community profile subject: Graeme Drummond.
1. First, tell me a bit about your background. I met you a few years back in school, but what were you up to before that and before you guys started a blog?
A: I’m originally from Edmonton but moved to Calgary when I was 11. Through junior high and high school I played a lot of basketball. Curtis and I basically grew up as brothers (we’re cousins), so I moved up to Fort McMurray with him and his family for a year after high school. From there I came back to Calgary, got heavily into golf while getting a business degree in marketing from MRU. I am a golf pro at Inglewood G&CC so that pays the majority of the bills, and Curtis and I run a digital marketing agency called The Studio at We, the Timeless.
2. How did your blog start out and how did you guys end up with your Alberta/Saskatchewan split? What was the original key message you guys were trying to get through with We, The Timeless?
A: The provincial split definitely didn’t happen on purpose, I wish I could have Curt around all the time. We spent a year living together in Fort McMurray and after that I moved back to Calgary and the plan was that Curtis would join me, but things didn’t go to plan and he ended up in Saskatoon. He absolutely loves it out there and I’m very happy for him but I’m also happy in Calgary so the split will probably remain for the time being.
We want to help our reader be confident in who they are. That’s the core of what we’ve always tried to do. By showing people how we’re dressing, what kind of products we’re using, what music we are listening to, etc., we what to help guys curate a life that they love and a life that inspires them to grow every day. We call this ‘the stylish life’ and we believe it is timeless, hence our motto.
3. What originally sparked your interest in fashion? Have you always been into it, or was there a particular moment or period that really sparked your interest?
A: I’m not sure I can pin point anything all that specific. I think growing up in basketball culture and listening to hip-hop certainly had a big influence. It was always a competition to see who would own the T-Mac 2s or the Kobe 1s first. I do vividly remember spending entire paychecks on pastel coloured Lacoste polos because that was what Kanye was wearing at the time. I would iron them before heading off to high school. I’m not sure how many other kids were doing that at that age.
To try and summarize, I’ve always tried aware of how I come across and have always tried to come across well. That being said, I never dress for anyone else, I wear what makes me feel happy and confident.
4. How would you describe the stylistic difference(s) between you and Curtis?
A: My first reaction when I read this question was to reach out to Curt and ask what he thought, but then I figured I’d tackle it on my own. I think he has always been more receptive to certain trends than I’ve been. He’s also kept his suit game up where I’ve more or less let mine go entirely. In general he probably skews a little more athleisure on the average day while I would skew rock and roll. Those are the only real differences I can think of. We both own a weird amount of clothing and I think we are constantly challenging each other to push our own stylistic boundaries.
5. If you could pick any, what do you think would be your top three favorite sub-genres within fashion (men’s and women’s)?
A: My number one favourite sub-genre, by a decent margin would be the Heidi Slimane/Saint Laurent rockstar look. Heidi has always pushed the skinny, rugged silhouette going back to his days at Dior and while he is no longer at Saint Laurent, his influence will be felt for years. I am really curious to see where he ends up.
I’m not really sure what to call this sub-genre, but I am a big fan of what John Elliott and Chris Stamp are doing. They both have a mainline that produces perfect basics but have built upon their successful mainlines to created beautiful and challenging pieces. John Elliott’s denim program is my favourite right now while Stampd’s outerwear is incredible.
My third sub-genre is my least favourite. Can we please stop with these incredibly long and baggy sleeves? I realize Demna Gvasalia has the fashion world by the balls and every Vetements hoodie sells out immediately, but I’m not on board.
6. What sort of people and things would you say you most draw inspiration from in your fashion and lifestyle?
A: I don’t think I’m the only one who would admit to pulling a lot of references from social media and the internet. Seeing how people are dressing, both celebrities and not, is a great way to get inspired. I also draw from art, architecture, typography and music – things that have little to do with clothing or fashion but can teach a lot about colours, textures, tones and ratios.
7. What do you think of the fashion scene in Calgary as compared to Canada and the rest of the world? What do you think some benefits and/or drawbacks are to having a relatively small and young scene here?
A: I’m not sure I’ve traveled enough to answer this question as well as I’d like but Calgary is certainly different from other big cities I’ve been to like Tokyo, Los Angeles, Vancouver and even Toronto. I was floored when I traveled around Tokyo last year because it seemed that every single person was dressed beautifully. I can’t say the same for Calgary, but I don’t think that is a bad thing. I appreciate good fits so much more in Calgary because stylish people aren’t a dime a dozen here. As you mentioned, the community here is young and fearless and there are people creating amazing products here. It’s a very exciting place to be as our community builds into something that is recognized on an international scale.
8. What are some of your current favorite standout fashion brands from Calgary and/or Canada?
A: Isn’t it incredible that I had to narrow down my list for this question? As mentioned before, it is such an exciting time to be interested in fashion in Canada and more specifically, Calgary right now. Firstly, what Spencer is doing with S.P. Badu is incredible. He is pushing so many boundaries and it’s very inspiring. Secondly, Andy’s work with 6streets and more recently, Playfield is very strong. He has a great eye for design and keeps dropping amazing pieces season after season. Thirdly, I’ve always loved Travis Taddeo’s work. Travis is originally from Calgary but works out of Montreal. I met him a couple years ago at a PARK pop up shop and he’s a great guy with a minimalistic style that makes his pieces very versatile. Lastly, I have to shout out my boys Luke and Logan of Eleven03. They just drop their first cut and sew collection and it blew me away. I’m really excited to watch them continue their progression as designers. Honourable mentions: Nowhere Fast Brand (Edmonton), Camp Brand Goods (Calgary) and Dangerfield (Victoria).
9. Where do you plan to take your blog and personal brand in the future? Is there anything you haven’t tried or anywhere you haven’t explored yet that you still want to experience?
A: We want to really dive into the community this year. We’ve always operated out of Calgary but have never launched ourselves into the city. I’m just excited to meet people, to explore and to create really solid work right here in this great city. That is a very general answer, but that’s the number one goal. Stylistically, I want to challenge myself and seek out pieces that I wouldn’t normally gravitate towards. I don’t want to be safe with my style anymore. I’m getting into designing myself and am working my way towards a first collection, which I’m extremely excited about and can’t wait to share it with the world.