Within only half a year or so of moving back to Calgary, Jory has started to become a common name in the local modeling/photog scene. I feel fortunate enough to have met her just before she started blowing up, and I don't think I'll ever forget first noticing the awesome girl who consistently posted quality fashion selfies every day. It's not surprising then, that the rest of her background is just as interesting as you would expect. As such, check out our interview with her (before she gets too famous for this blog).
and don't forget to check out her website at modishmermaid.com to see what I'm talking about before going any further!
First off for the people, what’s your name and what do you do here around town?
My name is Jory Davie and I am the creator of "Modish Mermaid" .It is a style blog that focuses on inspiring others with unfiltered truths,and spotlighting people who are living the fashion lifestyle.
Calling your past few years an interesting career path would probably be a disservice to how cool your experiences and travelling have been. Can you give us a brief summary of your recent jobs, where they’ve brought you, and how you ended up back in Calgary?
The last two years have held the best experiences in my life so far. I went from being a hairstylist/ makeup artist in Calgary, AB Canada.To working in the beauty industry in Australia. My visa required me to change employers every six months, so I was able to work at some of the top salons in Gold Coast, QLD Australia. When I saw an opportunity to work in luxury lingerie, I made my backseams straight, slipped into my stilettos and worked my ass off. A few months later I was in Leeds, West Yorkshire UK opening the companies second international boutique. People think I am crazy to have left it all to return to Canada. But I wanted to get my own thing going, and in my heart I knew I needed to be in my own country, where I have all the love and support a dreamer needs to succeed. I am still catching my breathe from it all!
Your blog has covered lots of territory in this same period, from your own interest in intimates and now branching out to women’s style in general. Have there been any particular experiences or inspirations that influenced the many stylistic changes of your blog direction?
My surroundings influenced me a lot. From bohemian beach style in Australia, to trench coat and heels in the UK and now street style here in YYC.I have always felt an overwhelming desire to not follow the crowd.So every look on my blog is me telling the world that it is cool to be chic, but even cooler to forge your own fashion path wherever you are!
If there even is a way to concisely do so, how would you describe your own style?
I would describe my own style as constantly changing. My hair has always been a big part of my looks. I change its color/shape a lot! When I change my hair, I change my life,so there is always a shift in my fashion when I do! Right now I am all about my thrift finds and vintage pieces, aspiring to take it back to the 70's,80's and 90's.
When you first came on the scene here in YYC, one of the things I thought made you unique amongst local style bloggers was how consistently you posted photos, and how consistently awesome you were able to look in all those photos, all without significant other contributors. I know from personal experience, back when I took photos of myself and was strictly a fashion blog, it was almost impossible to do these things, so how did you manage to be so successful at it?
Thank you! It took all of my spare moments, and a lot of thinking outside the box. Some days I was self timing my looks, some days my housemates where taking pictures with lighting courtesy of Ikea. It is still something we all laugh about! I felt I needed to focus on building stronger content and working on my consistency. As mentioned before, I moved home with a mission, and I was at a place in my life where I had the confidence to create and share it with others. So I put all of my energy into "living life in style" with purpose.
Branching off that last question, you’ve recently started collaborating with way more photographers and other local creatives. Firstly, did you always kind of plan on branching out to more collaborations when you first started the blog and, secondly, how has the transition been? What sort of different challenges have you had in this shift, and how do you feel your blog has changed or is changing to reflect this?
Once I started doing photos with others and collaborating within my community my ideas started taking off. I was able to push myself out of my comfort zone and that became addicting! I think the biggest challenge at first was being too critical of myself. I spent years behind the scenes of photoshoots, so it was easy to pick myself apart when being in front of the camera was new to me. On the reverse of that, I now do not take myself too seriously. I see photos of me, as less about me and more about the clothes, the photographers talent,and the backdrop that is our rad city.
What sort of influential figures or movements do you look up to, whether it be in arts, fashion, or life in general?
I find that I look up to people who live their lives creatively and unapologetically. When I meet/ work with someone who is hustling for what they love, it drives me. Lately I have been getting a lot of comparison to the Girlboss herself, Sophia Amoruso. She inspires me, and I do feel that I relate to her hustle in some ways. I have been broke, selling my clothes to buy food. I love thrift and vintage. If I can follow her lead by building my own brand while speaking truthfully, then I have succeeded in my own hustle.
Lastly, if you were stranded on a desert island and you could bring five things, what would they be?
Man, I would honestly last a day on a deserted island. I would for sure would go crazy and swim out into the salty ocean like the Mermaid I am. To never be seen again. Too dark? Haha but it is true!